RESEARCH AND INNOVATION CONSULTING
Immersive Insight Research
Design, Moderation and Analysis
- Focus groups, in-depth interviews
- Ethnography
- Shop-alongs, drive-alongs
- Co-creative consumer and expert workshops
Remote research
Set-up, moderation and analysis
- Online focus groups and online communities
- Live chats and co-browsing
- Mobile ethnography
Qualitative UX Research
- Foundational and observational research
- Jobs-to-be-done interviews
- Social listening
- Customer journeys and user stories
Trend research
- Secondary research and expert interviews
- Tailormade reports and inspirational input for creative processes
- Ideation sessions for trend-based product concepts
Companies and brands I worked for
Beauty, Haircare and Personal Care_
Coty, Wella, Beiersdorf, P&G, Unilever
Healthcare_
Merck, Abbott, Sanofi, Bayer
Food_
GB Foods, Bahlsen, Hero
Petcare_
Fressnapf
Luxury & Design_
Gaggenau, Iittala
Fashion_
Sidestep
Retail/E-commerce_
Otto, K-Mail Order, Stadium
Energy_
RWE, E.ON
Travel_
Thalys
Mobility_
BMW
Electronics_
Philips, Acer
Tobacco_
STG, Philip Morris
Alcoholic beverages_
Carlsberg, Desperados, InBev
"We have been given two ears, two eyes and one mouth and I try to make sure I use them in that proportion."
Ilse Crawford, Designer
If you'd like to know more or want to discuss your research options and objectives, let's talk.