Since 2005, I have specialized in understanding consumer behavior and anticipating future trends through qualitative research and trend analysis. 
 

I am experienced in ethnographic and immersive research, both online and offline, which allows me to delve into the daily lives of consumers. This has included visiting their kitchens, bathrooms, and living rooms, as well as accompanying them on shopping trips for cosmetics, personal care, food, electronics, and more. These in-depth insights have helped global clients like Beiersdorf, P&G, and GB Foods better understand their customers and develop innovative products that meet real-world needs. 

For the past decade, mindfulness training has been a key part of my personal and professional growth. As a certified trainer and advocate for Mindfulness & Compassion, I am dedicated to bringing the benefits of these practices into the workplace to enhance well-being, focus, and collaboration.

I hold a degree in Business Studies, a diploma in Specialized Journalism, and certification as a Mindfulness and Compassion Trainer.

Based in Hamburg. 
Working for international clients.